Assignment 14A - Halfway Reflection - Darren Liebegott
1) Tenaciousness is a competency. What are the behaviors you have used (or developed) to keep up with the requirements of this course?
Some of the behaviors that I have used to keep up with the requirements of this course include determination and vision. Being determined to keep up with all of the assignments without lagging behind has helped to keep me up to speed with what is going on in the class and how to be successful on the assignments. Keeping a vision of what I would like to get out of the course has helped when I have felt pressed for time. Knowing that the course work is helping to shape how we think of entrepreneurship helps me to push through while on tight deadlines.
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you have developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
There have been a couple times during this semester that I have felt like dropping a course may not be such a bad idea. There have been some family gatherings that I was unable to attend due to studying for exams for my other class and finishing up assignments. I pulled through by reminding myself why I am doing this and reassuring myself that I could handle the coursework. Pushing through to meet deadlines rather than allowing myself to fall short of them has definitely helped me to develop a more tenacious attitude in completing these classes.
3) Three Tips. Three tips that I would offer a student coming into this course to develop a "tenacity mindset" are: 1) Always focus on the end goal. This eliminates doubt and worry about the present and shifts your mindset to completion activities. 2) Don't get discouraged about making mistakes. Many people let their own mistakes derail them from completing important tasks. Mistakes are learning experiences. Fix them, laugh about it (if possible), learn from them and move on. 3) Remember what you are gaining from the experience. When feeling overwhelmed, it is easy to start asking yourself why you are putting yourself through stress and anxiety. The answer is that this is how we learn and grow. Always remember that the challenging times are what make us stronger.
Wednesday, February 26, 2020
Assignment 13A - Reading Reflection No. 1 - Darren Liebegott
Assignment 13A - Reading Reflection - Darren Liebegott
I read Andrew Carnegie by David Nasaw, here is my assessment:
1) You read about an entrepreneur:
I read Andrew Carnegie by David Nasaw, here is my assessment:
1) You read about an entrepreneur:
- What surprised you the most? What I found to be the most surprising aspect of this biography was the large sums of money that Andrew Carnegie gave away in philanthropic efforts to make a difference in the world. You would think that someone coming from his very financially limited background would try to guard his wealth for his own future generations, but Carnegie was motivated to make a difference for all.
- What about the entrepreneur did you most admire? The most admirable trait that I found in reading about Andrew Carnegie was his persistence to a cause. If Carnegie decided that something was to be done, he would not rest until he saw it through to completion. This may be the single most important trait for a successful entrepreneur.
- What about the entrepreneur did you least admire? Throughout the book there were instances that suggested that Carnegie would make decisions based upon financial growth that would sometimes cause others misfortunes or setbacks. If I had to choose a trait that I least admired it would be his self-righteous view of his own businesses, however, this is what enabled him to amass such large fortunes to share with the world. So, his business decisions early on made him less likable to some, but his philanthropy in later years made him loved by most.
- Did the entrepreneur encounter adversity and failure? If so, what did they do about it? Not all of Carnegie's business decisions turned out exactly how he wanted them to. When things didn't go the way he planned, Carnegie had an ability to move on with his idea and make a better arrangement when things weren't working the way he liked. There is much mention in the book of Carnegie being in the right place at the right time, which was true to an extent. However, there were many people living at the same time that lacked the type of vision that Carnegie had. That vision is what enabled him to overcome adversities in a truly remarkable fashion.
2) What competencies did you notice that the entrepreneur exhibited?
Andrew Carnegie exhibited many traits that helped him to become one of the richest men of all time. It is mentioned that he showed a deep interest in many things, and that he was always willing to have engaging conversations with anyone who would listen. This enabled him to learn much about human nature, and the feelings of those around him. With a keen sense of what was needed and the problems of his time, Carnegie was able to find solutions to a great deal of them. He also did not hesitate when undertaking a new opportunity. This helped him to capitalize on opportunities at a fast rate and move on to newer, more exciting ventures.
3) Identify at least one part of the reading that was confusing to you.
There were times throughout the book when Carnegie would leave and go on elaborate trips. He claimed that he needed these experiences to fulfill his life. When going on these trips he would request extended leaves from prominent positions. This did not seem as confusing to me as it did seem to be quite unlikely to occur in today's business environment. He was fortunate enough to have the funds to cover all of his expenses, but the companies that he supported were forced to get along without him on these extended leaves. I see this more as a challenge for those who relied on Carnegie, rather than a misunderstanding of Carnegie's reasoning for these trips.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
First, I would ask Mr. Carnegie what his secret was in winning people over. He had an innate ability to connect with people in powerful positions. This is how he got his start in business, and it is ultimately what enabled him to rise at such a fast pace. Secondly, I would ask Mr. Carnegie what his true motivation was behind his vast philanthropic efforts. I would like to gain some wisdom in learning what he felt he was gaining from such massive donations.
5) For fun: what do you think the entrepreneur's idea was of hard work? Do you share that opinion?
Andrew Carnegie came from a long line of hard working people. This gave him the ability in the start to do what was necessary to put him in the position to prosper. As Carnegie started to amass his fortune, he no longer believed in hard work. He believed in a concerted effort to build wealth through dedicated decision making. I agree with Carnegie's understanding of the usefulness of hard work, but that it should only be used as a tool to get you to a position of greater wealth and understanding.
Wednesday, February 19, 2020
Assignment 12A - Figuring Out Buyer Behavior No. 1 - Darren Liebegott
Assignment 12A - Figuring Out Buyer Behavior No. 1
Choosing a segment:
For this project I have chosen working middle-class families for my segment. The interviews that I have conducted for this assignment were directed towards husbands and wives in middle class families that are concerned with saving for retirement and family vacations.
Interview Information:
The first interview that I conducted was with a gentleman that owned his own landscaping business and supported a family of five while his wife was working towards her nursing degree. I asked him what his major concern was with regards to his cellular, internet, and cable services. He said that he feels that his cable bill has been steadily increasing over the past five years, and that since it was part of a bundle package he would spend even more money trying to pay for cable and internet separately. He said that he was happy with his cellular service at the moment, but that he had to change carriers recently to get a better monthly payment. In review of this interview, this customer is mostly concerned with the price of his services when considering which carrier to use.
The second interview was conducted on a middle-aged women who was finishing up her MBA degree online while working full-time and helping to care for her three children, her husband, and her elderly mother. I asked her if she was happy with the services that she currently had, and she responded by saying that there were critical times during her studies that she would lose services when she only had enough time to finish her assignments at that time. While reviewing this interview it was clear to me that this customer was a professional in the workplace who was limited on time after work and needed to maximize productivity on her study time. This customer's buyer behavior would fall under efficiency of services. If I could find the right provider for her location, that would provide superior service at a significantly lower price it would help her situation immensely.
The third interview that I conducted was with a soon-to-be retired gentleman who was working for a manufacturing company that he had been with for the past twenty-one years. This gentleman was working to support his three children, two of which were in college, and he also had two grand-children in the home. Due to his declining health, he was recently moved to part-time and needed to pay close attention to his budget before retirement. He claimed that his internet and cable bills were far too high for his budget, but that he needed both daily to manage his personal accounts and provide learning resources for his children and grand-children. In review of this interview, this customer represented what I believe shows the importance of a service like the one that I am proposing. The need for reliable services at affordable prices.
In Conclusion:
What I found glaringly obvious from the segment that I chose for this assignment was that many people do not feel they are getting their fair share of quality services for the prices that they pay for them. In most cases, there is a thin line between quality and price, but in the end price seems to be the major concern. The service that I am proposing could be used to lower prices for customers while finding them the services that they need. This market segment will represent a majority share of the customer base for my proposed service.
Choosing a segment:
For this project I have chosen working middle-class families for my segment. The interviews that I have conducted for this assignment were directed towards husbands and wives in middle class families that are concerned with saving for retirement and family vacations.
Interview Information:
The first interview that I conducted was with a gentleman that owned his own landscaping business and supported a family of five while his wife was working towards her nursing degree. I asked him what his major concern was with regards to his cellular, internet, and cable services. He said that he feels that his cable bill has been steadily increasing over the past five years, and that since it was part of a bundle package he would spend even more money trying to pay for cable and internet separately. He said that he was happy with his cellular service at the moment, but that he had to change carriers recently to get a better monthly payment. In review of this interview, this customer is mostly concerned with the price of his services when considering which carrier to use.
The second interview was conducted on a middle-aged women who was finishing up her MBA degree online while working full-time and helping to care for her three children, her husband, and her elderly mother. I asked her if she was happy with the services that she currently had, and she responded by saying that there were critical times during her studies that she would lose services when she only had enough time to finish her assignments at that time. While reviewing this interview it was clear to me that this customer was a professional in the workplace who was limited on time after work and needed to maximize productivity on her study time. This customer's buyer behavior would fall under efficiency of services. If I could find the right provider for her location, that would provide superior service at a significantly lower price it would help her situation immensely.
The third interview that I conducted was with a soon-to-be retired gentleman who was working for a manufacturing company that he had been with for the past twenty-one years. This gentleman was working to support his three children, two of which were in college, and he also had two grand-children in the home. Due to his declining health, he was recently moved to part-time and needed to pay close attention to his budget before retirement. He claimed that his internet and cable bills were far too high for his budget, but that he needed both daily to manage his personal accounts and provide learning resources for his children and grand-children. In review of this interview, this customer represented what I believe shows the importance of a service like the one that I am proposing. The need for reliable services at affordable prices.
In Conclusion:
What I found glaringly obvious from the segment that I chose for this assignment was that many people do not feel they are getting their fair share of quality services for the prices that they pay for them. In most cases, there is a thin line between quality and price, but in the end price seems to be the major concern. The service that I am proposing could be used to lower prices for customers while finding them the services that they need. This market segment will represent a majority share of the customer base for my proposed service.
Tuesday, February 18, 2020
Assignment 11A - Idea Napkin No. 1 - Darren Liebegott
Assignment 11A - Idea Napkin No. 1
In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
In regards to the five elements previously discussed, I feel that the service that I am offering to customers fits well with the types of reviews that I have heard from interviewing potential customers. What I am offering seems to be a service that can potentially help the lives of people who struggle to afford the types of services that they need to be successful, or who are simply trying to budget their expenses more efficiently. Of the five elements, the one that is most disjointed would be my experience to date. There will be a learning curve in the beginning with respect to website creation and advertising, and these are skills that I must improve upon to realize the greatest return on the business. Otherwise, I see a cause that I can stand behind and feel that I have the work ethic and drive to make this business model successful.
1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
My name is Darren Liebegott, and I am a student at the University of Florida. My major is General Business, and I am working towards a career in operations management and finance. I have worked in construction management and also operations management and I feel that this has given me good insight into the way businesses operate from the ground up. The business concept that I have developed is to create a service that will intermediate between customer and cellular, cable, and internet provider to find the best price and types of services for the customer. I see this business concept as a way that I can help others while also creating a viable business plan that can help to create increased financial security in the years to come.2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
The service that I am offering to customers will provide them with savings on their cellular, internet, and/or cable bills while giving them the peace of mind to not have to go through the negotiation process with these large service providers. My service will essentially handle everything between the customer and service provider while finding the absolute best service and price for the customer's unique situation. The truth is, there are many different ways to optimize your services to get the best quality at the best value price. These service providers would rather tier customers into only a few packages that end up costing the customer much more, or forcing them to sacrifice much needed services. This service will bridge the gap between customer and provider, fostering stronger business relationships and helping to more efficiently distribute services.3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
This service will be specifically marketed to those individuals that have specific needs from their services, but for whatever reason feel they are paying too much for their services. Many middle-class families and small-businesses fit the demographic market that I intend to advertise this service to. With the cost of daily living steadily increasing, it is important to save where possible and truly get the most out of the services that you pay for. This service will help to increase discretionary income for families, and improve the revenue of small businesses. Once the true effect of the service kicks in, there should also be an improvement to the local economies that employ this service.4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
I have conversed with many individuals that are simply unhappy with their service providers. I have also personally had experiences that have left me less than satisfied with the service that I was receiving versus the cost for the particular services. One of the major issues that I plan to handle via this service is the issue of existing customers having their service costs regularly raised, and being forced to switch providers as a "new customer" to get a decent rate. This is an issue that needs to be addressed, and one that I am adamant about finding a solution to.5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
Some of the core competencies that I have are that I have a good attention to detail when taking on these types of business issues. Many providers will give a blanket response to customers to deter them from asking the "right" questions. When speaking on a customer's behalf, I will give a relentless effort to find the correct compromise between the customer and provider. I also have a strong belief in the need for this service, and the work ethic that I believe will be necessary to make it successful.In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
In regards to the five elements previously discussed, I feel that the service that I am offering to customers fits well with the types of reviews that I have heard from interviewing potential customers. What I am offering seems to be a service that can potentially help the lives of people who struggle to afford the types of services that they need to be successful, or who are simply trying to budget their expenses more efficiently. Of the five elements, the one that is most disjointed would be my experience to date. There will be a learning curve in the beginning with respect to website creation and advertising, and these are skills that I must improve upon to realize the greatest return on the business. Otherwise, I see a cause that I can stand behind and feel that I have the work ethic and drive to make this business model successful.
Wednesday, February 12, 2020
Assignment 9A - Testing the Hypothesis, Part 2
Assignment 9A - Testing the Hypothesis, Part 2
Introduction:
For this assignment, I have targeted certain interviewees that have different lifestyles and habits than the individuals from Part 1. In doing so, I am hoping to further narrow the scope of the customer base that is most suited for my business idea. As previously noted, the business idea that I have come up with is for an intermediate rate shopping service that helps customers to customize the services they need while saving money on their mobile phone, internet, and cable services. This business will help to foster customer relationships with existing providers and help to limit the predatory pricing tactics of some of the larger providers.
Analysis of Interviews:
The first interview that was conducted was on a gentleman that has a successful self-contracting business that he uses to provide needed services for medical offices. After pitching my business idea, and explaining to him the importance and relevance that I feel that it holds in today's competitive services industry, I asked for his truthful opinion. He offered some encouragement on the business idea, but also a negative review. He said that he commended me on my effort to create a business model to help others, but that he saw this business idea as a gimmick to receive earnings from money already being paid out by customers. I explained that while it was necessary to earn a profit in order to carry out this plan, the underlying idea is to create a level playing field between customer and provider while generating income. In review of this interview I determined that the service was not as appealing to this interviewee based upon his higher than average income, and that it just wasn't seen as necessary to him as some of the previous interviews that I conducted.
The second interview was given to an elderly couple who claimed to have had much frustration with their mobile services for many years. I explained that the service that I was planning to develop would help not only with lowering their bills, but also with finding the best and most reliable services for their unique situation. After briefly explaining to them my ideas, the gentleman told me that he has always handled these issues on his own and did not need any further assistance with his service problems. This interview showed me that some customers refuse to be targeted in response to new services.
My third interview was given to a younger construction worker that was not that interested in maximizing his service capabilities. He explained that he got his mobile service through his parent's provider and he payed very little per month for the service. He claimed that all he used his phone for was to talk and text, and that most of his internet usage was done at home where he also used his parents wireless internet. This interview showed me that many younger customers are sharing services, or using their parent's services and this is not quite the market that this service would be suited for.
The fourth interview was given to a middle-aged man that was currently running his own pest control company. He has services provided for him and his employees that need to be reliable for the livelihood of his business. He explained to me that he was currently unhappy with the cost of providing cellular and wireless internet for all of his employees, but that he was content with the reliability of the service. He said that while he thought it was a great business idea he would not switch services, or pay another service to save money while his services were sufficient to running his business successfully.
My last interview was given to a neighbor who happens to write code for a local company. He really liked the idea, and said that it was something that would be needed soon. He also said that he thought it was too early to come to market and that it would be better to hold off and wait for even more instability in the services industry. I humbly disagreed but thanked him for his time and candor. In review of this interview, it seems apparent to me that some customers that are closely related to the issue at hand may see too much of both sides to choose one.
Inside the Boundary: Outside the Boundary:
Who: Who is Not:
Working middle-class Tech-professionals
Small business owners Older and set in their way types
Younger married couples Above average income earners
Head of household of families Younger that share services
What the Need Is: What the Need is Not:
To save for retirement To join the fight against Oligopolies
To cut small-business costs To have someone advocate for them
To save for vacations To give money to a new cause
To limit household expenses No need for service, expenses low
Why the Need Exists: Alternative Explanations:
To help people save money Not all will see the need for the service
To help people receive adequate service Not all will agree with its importance
To limit predatory pricing by large service Some are content with paying more
providers. Some pay more for exceptional service.
To help set industry benchmarks
Introduction:
For this assignment, I have targeted certain interviewees that have different lifestyles and habits than the individuals from Part 1. In doing so, I am hoping to further narrow the scope of the customer base that is most suited for my business idea. As previously noted, the business idea that I have come up with is for an intermediate rate shopping service that helps customers to customize the services they need while saving money on their mobile phone, internet, and cable services. This business will help to foster customer relationships with existing providers and help to limit the predatory pricing tactics of some of the larger providers.
Analysis of Interviews:
The first interview that was conducted was on a gentleman that has a successful self-contracting business that he uses to provide needed services for medical offices. After pitching my business idea, and explaining to him the importance and relevance that I feel that it holds in today's competitive services industry, I asked for his truthful opinion. He offered some encouragement on the business idea, but also a negative review. He said that he commended me on my effort to create a business model to help others, but that he saw this business idea as a gimmick to receive earnings from money already being paid out by customers. I explained that while it was necessary to earn a profit in order to carry out this plan, the underlying idea is to create a level playing field between customer and provider while generating income. In review of this interview I determined that the service was not as appealing to this interviewee based upon his higher than average income, and that it just wasn't seen as necessary to him as some of the previous interviews that I conducted.
The second interview was given to an elderly couple who claimed to have had much frustration with their mobile services for many years. I explained that the service that I was planning to develop would help not only with lowering their bills, but also with finding the best and most reliable services for their unique situation. After briefly explaining to them my ideas, the gentleman told me that he has always handled these issues on his own and did not need any further assistance with his service problems. This interview showed me that some customers refuse to be targeted in response to new services.
My third interview was given to a younger construction worker that was not that interested in maximizing his service capabilities. He explained that he got his mobile service through his parent's provider and he payed very little per month for the service. He claimed that all he used his phone for was to talk and text, and that most of his internet usage was done at home where he also used his parents wireless internet. This interview showed me that many younger customers are sharing services, or using their parent's services and this is not quite the market that this service would be suited for.
The fourth interview was given to a middle-aged man that was currently running his own pest control company. He has services provided for him and his employees that need to be reliable for the livelihood of his business. He explained to me that he was currently unhappy with the cost of providing cellular and wireless internet for all of his employees, but that he was content with the reliability of the service. He said that while he thought it was a great business idea he would not switch services, or pay another service to save money while his services were sufficient to running his business successfully.
My last interview was given to a neighbor who happens to write code for a local company. He really liked the idea, and said that it was something that would be needed soon. He also said that he thought it was too early to come to market and that it would be better to hold off and wait for even more instability in the services industry. I humbly disagreed but thanked him for his time and candor. In review of this interview, it seems apparent to me that some customers that are closely related to the issue at hand may see too much of both sides to choose one.
Inside the Boundary: Outside the Boundary:
Who: Who is Not:
Working middle-class Tech-professionals
Small business owners Older and set in their way types
Younger married couples Above average income earners
Head of household of families Younger that share services
What the Need Is: What the Need is Not:
To save for retirement To join the fight against Oligopolies
To cut small-business costs To have someone advocate for them
To save for vacations To give money to a new cause
To limit household expenses No need for service, expenses low
Why the Need Exists: Alternative Explanations:
To help people save money Not all will see the need for the service
To help people receive adequate service Not all will agree with its importance
To limit predatory pricing by large service Some are content with paying more
providers. Some pay more for exceptional service.
To help set industry benchmarks
Thursday, February 6, 2020
Assignment 8A - Solving the Problem - Darren Liebegott
Assignment 8A - Solving the Problem
Selected Opportunity:
A rate shopping service to achieve the ideal price and level of service for customers in regards to their mobile phone, internet, and cable services.
The Problem:
Funding for this type of a business is uncertain, so outside investors may be needed to get this service off the ground. Fee structure and customer associated costs are also a concern when starting a service based business.
The Solution:
A viable option for this type of startup business would be to use a crowdfunding platform initially, and to pay investors back as quickly as the funds are available. The estimation is that there will be a 90-day startup period where very little income will be made. Following that time frame, business relationships should be achieved and stable, sustainable income should follow. The crowdfunding site would be a solution to the problem that is the need for startup capital. In order to create a fee structure for the business that keeps it financially sustainable, and keeps costs low for the customer, we may need to hire in an accounting firm to help crunch the numbers so we can achieve our required return in the beginning stages. This upfront cost will be necessary to the longevity of the business, and will serve as an insurance policy against errant figures that could sabotage the business right away. If the cost to hire the accounting firm is figured into that of the startup fees, this should be an attainable goal through the crowdfunding venture.
With the attainable startup capital needed for the business, and the expertise of the accounting firm that will be retained to help with the initial figures, this looks to be a viable solution to the problem of limited startup capital and the creation of a fee structure that will sustain the business and extend a fair market rate price to our customers.
Selected Opportunity:
A rate shopping service to achieve the ideal price and level of service for customers in regards to their mobile phone, internet, and cable services.
The Problem:
Funding for this type of a business is uncertain, so outside investors may be needed to get this service off the ground. Fee structure and customer associated costs are also a concern when starting a service based business.
The Solution:
A viable option for this type of startup business would be to use a crowdfunding platform initially, and to pay investors back as quickly as the funds are available. The estimation is that there will be a 90-day startup period where very little income will be made. Following that time frame, business relationships should be achieved and stable, sustainable income should follow. The crowdfunding site would be a solution to the problem that is the need for startup capital. In order to create a fee structure for the business that keeps it financially sustainable, and keeps costs low for the customer, we may need to hire in an accounting firm to help crunch the numbers so we can achieve our required return in the beginning stages. This upfront cost will be necessary to the longevity of the business, and will serve as an insurance policy against errant figures that could sabotage the business right away. If the cost to hire the accounting firm is figured into that of the startup fees, this should be an attainable goal through the crowdfunding venture.
With the attainable startup capital needed for the business, and the expertise of the accounting firm that will be retained to help with the initial figures, this looks to be a viable solution to the problem of limited startup capital and the creation of a fee structure that will sustain the business and extend a fair market rate price to our customers.
Assignment 7A - Testing the Hypothesis, Part 1 - Darren Liebegott
Assignment 7A - Testing the Hypothesis, Part 1
1) Rate shopping intermediary service for customer's mobile phone, internet, and cable services.
2) Many customers of mobile phone, internet, and cable service companies struggle to find the services they need at prices they can afford. This leaves many people with less discretionary income and services that they do not always need. Finding the right balance between price and necessity is a real challenge in today's high tech society. The services that customers are overpaying for are many times their livelihood, so they continue to let these companies dictate the prices that they pay. As the customer/ consumer of these services, they should have an equivalent say in determining what they feel is a "fair" price for these services.
Testing the What: This type of service could do much good for a large number of customers. The challenge with this type of venture is to find the right price point to charge for the savings. Customers who are already paying too much on their monthly bills will be leery to spend more money with hopes of saving some. For this reason startup capital will be necessary. Customers can not be expected to pay for this service until they see their realized savings start to accrue.
Testing the Why: The existence of such a service would help to mitigate some of the unnecessary costs that customers pay to these service providers. The fact that their is a service being created to help customers afford their current services is proof that there is most definitely a need in this area. Many customers will see this service as unnecessary and try to negotiate prices on their own, but this approach does not usually come with the results one would hope to achieve. The intermediary rate shopping service would exist to help service providers retain long standing clientele, while delivering their services at an affordable price to the end user.
Interview 1: I spoke with a gentleman concerned with his cable bill, and particularly with the ever-increasing monthly bill that he was receiving. He claimed that he had been a loyal customer of a particular service provider for many years, and while the company regularly advertises very low rates for new customers, his bill continuously increases. I asked him if he tried to negotiate his price with the company and he said that the only way for them to lower his rate would be for him to cancel the service for a certain amount of time, and to then sign back up as a new user. This would leave him without cable during the interim. I agreed that this was a problem and assured him that I was looking into a solution to this issue. Who: The Gentleman, What: Over-priced cable bill, Why: To create a service that would lower his monthly bill.
Interview 2: For my second interview I spoke with an elderly woman who lives at a local apartment complex. Her dilemma was that she has been having problems with her wireless internet connection and the company that provides her with the service charges her a fee each time someone has to come out and do a maintenance on the equipment. She explained that the service interruptions were not her doing, and she already pays a more than average monthly bill for her services. I explained to her that having an intermediary speak to the service provider on her behalf could help to limit some of the extra fees that she was being charged. Who: The elderly woman, What: Service fees to fix poor internet reception, Why: To lessen the burden of having to pay even more money each month for less than par service.
Interview 3: This interview began as a casual conversation with a friend of my uncle's who was debating switching mobile phone service providers. I asked him why he was considering switching providers and he said that he was experiencing "dead zones" even though the network that he was currently using was supposed to be one of the largest in the country. He claimed that the company told him that his phone was the problem, and that he would need to purchase a new one in order to restore his services back to where they should be. With the price of cellular phones these days he would be better off financially to start over with a new provider. I told him that I was working on a service that would help to find better solutions to these types of problems between provider and customer. Who: My uncle's friend, What: Poor mobile phone service, Why: To find a better solution to the problem of poor reception without a valued customer needing to purchase an entirely new device.
Interview 4: I spoke with one of my co-workers about his choice of cable provider. He said that cable rates were so high that he cancelled his service and now uses streaming apps instead. He claimed that he would rather have cable, because the service was typically better with less interruptions, but that he simply couldn't afford it. I proceeded to explain to him that it would be beneficial for consumers like him and the cable providers alike if they could find a way to negotiate a "fair" price rather than losing customers altogether. Who: My co-worker, What: High price of cable services, Why: To find a way to provide more customers cable at prices that were sustainable for all parties.
Interview 5: For my final interview, I spoke with a man that owned a small distribution company that needed a service provider to bundle all of the services he needed for his business at a price that would fit within his monthly budget. He claimed that he had spoken with many different companies that considered his account to be commercial and thus wanted to charge him much more that the standard price for the service. He argued that his shop was small and comparable to a home office, and that if he ran his business out of his home the service would cost him much less. I agreed that it was ridiculous to pay two or three times as much for the same level of service because they claim it is in a "commercialized zone." This is yet again proof that this business model could be successful. Who: Shop owner, What: High price of bundled commercial services, Why: To find a fair way to price services that are comparable based on level of service, rather than purpose of service.
Summary:
In reflection on the interviews that I had, and with the ideas that I previously had for the rate shopping intermediary service for mobile phone, internet, and cable services, I was encouraged to hear that all of my interviewees were having issues that were curable through this service. People need someone in their corner when it comes to these large companies that have an oligarchy over the industry. It is almost like a dark cloud looming over our heads that gives them the say in dictating what prices should and shouldn't be based upon what they deem the bonuses at the end of the year should be for their executive branches. These interviews gave me insight into some of the real issues to focus on in the beginning. The main challenge with this type of service will be to figure out the fee structure to make sure the business is scalable and stable, while offering fair prices to our customers just as we will work with these other services to achieve. I am confident that there is a business here, and the need for this service is evident based on these interview.
1) Rate shopping intermediary service for customer's mobile phone, internet, and cable services.
2) Many customers of mobile phone, internet, and cable service companies struggle to find the services they need at prices they can afford. This leaves many people with less discretionary income and services that they do not always need. Finding the right balance between price and necessity is a real challenge in today's high tech society. The services that customers are overpaying for are many times their livelihood, so they continue to let these companies dictate the prices that they pay. As the customer/ consumer of these services, they should have an equivalent say in determining what they feel is a "fair" price for these services.
- The Who: Customers of mobile phone, internet, and cable services.
- The What: Prices of mobile phone, internet, and cable services.
- The Why: To create a level playing field between service providers and customers when determining price versus level of service.
Testing the What: This type of service could do much good for a large number of customers. The challenge with this type of venture is to find the right price point to charge for the savings. Customers who are already paying too much on their monthly bills will be leery to spend more money with hopes of saving some. For this reason startup capital will be necessary. Customers can not be expected to pay for this service until they see their realized savings start to accrue.
Testing the Why: The existence of such a service would help to mitigate some of the unnecessary costs that customers pay to these service providers. The fact that their is a service being created to help customers afford their current services is proof that there is most definitely a need in this area. Many customers will see this service as unnecessary and try to negotiate prices on their own, but this approach does not usually come with the results one would hope to achieve. The intermediary rate shopping service would exist to help service providers retain long standing clientele, while delivering their services at an affordable price to the end user.
Interview 1: I spoke with a gentleman concerned with his cable bill, and particularly with the ever-increasing monthly bill that he was receiving. He claimed that he had been a loyal customer of a particular service provider for many years, and while the company regularly advertises very low rates for new customers, his bill continuously increases. I asked him if he tried to negotiate his price with the company and he said that the only way for them to lower his rate would be for him to cancel the service for a certain amount of time, and to then sign back up as a new user. This would leave him without cable during the interim. I agreed that this was a problem and assured him that I was looking into a solution to this issue. Who: The Gentleman, What: Over-priced cable bill, Why: To create a service that would lower his monthly bill.
Interview 2: For my second interview I spoke with an elderly woman who lives at a local apartment complex. Her dilemma was that she has been having problems with her wireless internet connection and the company that provides her with the service charges her a fee each time someone has to come out and do a maintenance on the equipment. She explained that the service interruptions were not her doing, and she already pays a more than average monthly bill for her services. I explained to her that having an intermediary speak to the service provider on her behalf could help to limit some of the extra fees that she was being charged. Who: The elderly woman, What: Service fees to fix poor internet reception, Why: To lessen the burden of having to pay even more money each month for less than par service.
Interview 3: This interview began as a casual conversation with a friend of my uncle's who was debating switching mobile phone service providers. I asked him why he was considering switching providers and he said that he was experiencing "dead zones" even though the network that he was currently using was supposed to be one of the largest in the country. He claimed that the company told him that his phone was the problem, and that he would need to purchase a new one in order to restore his services back to where they should be. With the price of cellular phones these days he would be better off financially to start over with a new provider. I told him that I was working on a service that would help to find better solutions to these types of problems between provider and customer. Who: My uncle's friend, What: Poor mobile phone service, Why: To find a better solution to the problem of poor reception without a valued customer needing to purchase an entirely new device.
Interview 4: I spoke with one of my co-workers about his choice of cable provider. He said that cable rates were so high that he cancelled his service and now uses streaming apps instead. He claimed that he would rather have cable, because the service was typically better with less interruptions, but that he simply couldn't afford it. I proceeded to explain to him that it would be beneficial for consumers like him and the cable providers alike if they could find a way to negotiate a "fair" price rather than losing customers altogether. Who: My co-worker, What: High price of cable services, Why: To find a way to provide more customers cable at prices that were sustainable for all parties.
Interview 5: For my final interview, I spoke with a man that owned a small distribution company that needed a service provider to bundle all of the services he needed for his business at a price that would fit within his monthly budget. He claimed that he had spoken with many different companies that considered his account to be commercial and thus wanted to charge him much more that the standard price for the service. He argued that his shop was small and comparable to a home office, and that if he ran his business out of his home the service would cost him much less. I agreed that it was ridiculous to pay two or three times as much for the same level of service because they claim it is in a "commercialized zone." This is yet again proof that this business model could be successful. Who: Shop owner, What: High price of bundled commercial services, Why: To find a fair way to price services that are comparable based on level of service, rather than purpose of service.
Summary:
In reflection on the interviews that I had, and with the ideas that I previously had for the rate shopping intermediary service for mobile phone, internet, and cable services, I was encouraged to hear that all of my interviewees were having issues that were curable through this service. People need someone in their corner when it comes to these large companies that have an oligarchy over the industry. It is almost like a dark cloud looming over our heads that gives them the say in dictating what prices should and shouldn't be based upon what they deem the bonuses at the end of the year should be for their executive branches. These interviews gave me insight into some of the real issues to focus on in the beginning. The main challenge with this type of service will be to figure out the fee structure to make sure the business is scalable and stable, while offering fair prices to our customers just as we will work with these other services to achieve. I am confident that there is a business here, and the need for this service is evident based on these interview.
Assignment 6A - Identifying Opportunities in Economic & Regulatory Trends - Darren Liebegott
Assignment 6A - Identifying Opportunities in Economic & Regulatory Trends
1) Economic Trend: U.S. Economic Outlook for 2020 and Beyond
https://www.thebalance.com/us-economic-outlook-3305669
- This article suggests that economic growth in the U.S. is slowing, while unemployment rates remain low. An opportunity exists here to work in existing markets to capitalize on the consistency of the economy. This means joining markets that are strong and strengthening one's financial position while the market allows.
- The ideal customer in this situation is the consumer or small business owner that needs products on a regular basis. These customers need products and accessories on a daily basis to fuel their businesses. This creates many opportunities for startup businesses.
- This situation can be a challenge to exploit based on the existing markets. It will take some vision by business leaders to accumulate resources and grow their market space. However, this is an opportunity to solidify companies for many years to come.
- I saw this as an opportunity mainly because I have been in the supply chain industry for years and recognize the need that small businesses have for reliable supply of products. When economic growth slows, business to business opportunities exist for consumers and entrepreneurs alike.
https://www.nytimes.com/2020/02/06/business/china-trade-tariffs-coronavirus.html
- China has cut tariffs on U.S. imports to help sustain its population while dealing with the Corona virus epidemic. This creates immediate opportunities for American exporters to gain valuable revenue while this opportunity exists.
- Customers for this opportunity are represented by the Chinese population that needs goods to help them sustain while trying to save their business and personal interests during this difficult time.
- This opportunity is relatively easy to exploit due to the obvious needs that China has at this time. Taking advantage of such an opportunity is not only wise, but can also be looked at as philanthropic and lead to business relationships in the future.
- I saw this as an opportunity before the news broke that China would be temporarily cutting tariffs on U.S. goods. This type of situation always creates business opportunities for other regions across the world.
https://www.usnews.com/news/politics/articles/2019-12-31/6-states-that-could-legalize- marijuana-sales-in-2020
- The legalization of marijuana is a highly debated issue, but the evidence suggests that is creates many opportunities for U.S. businesses and the government alike. Small business and government income can thrive under the deregulation of cannabis.
- This opportunity exists because many products are interrelated to marijuana use. Also, deregulating marijuana strengthens the economy by not incarcerating people that are arrested for petty charges. This puts more able bodies at work and more tax dollars in the hands of the government.
- The major customers for this regulatory opportunity are tourists, travelers, and many Americans that have been waiting for this opportunity to occur.
- This opportunity will be easily exploited once the government fully deregulates marijuana sales as a business. However, this could take many years due to the government's unwillingness to forfeit its own income from the situation.
- I saw this as an opportunity because I have heard many conversations from hard working people that see the benefits of marijuana legalization. They are willing to contribute to help make this market a success.
https://www2.deloitte.com/us/en/pages/regulatory/articles/center-for-regulatory-strategy-outlooks.html
- An opportunity exists in the financial sector backed by some key deregulation in financing. Banks have been given more freedom in the past few quarters to issue loan products that were not previously available.
- The customers for this opportunity are startup ventures and individuals that are hoping to create a sustainable business for the future. Also, people are working towards renovating their homes rather than taking on new loans, which relate to this opportunity.
- This type of opportunity can be challenging to exploit, but the payoffs can be immense if efforts are put in the right direction. Banks and finance professionals thrive on having the ability to work autonomously without too much regulation.
- I saw this as an opportunity because I know many people who have struggled in recent years to gain funding for their businesses and homes. These individuals will be given the opportunity to grow their businesses and improve their living conditions.
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